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One of the biggest groups of folks using Pinterest on a regular basis are those who love to DIY.
From how to apply the perfect smokey eye to how to re-tile your bathroom, Pinterest is dominated by all those great “how-tos”….and they are notorious for sucking you in and keeping you there for hours!
To fully take advantage of this we need to be sure that we are using the wording and layouts that can really drive new followers and potential purchasers.
So here are 3 easy steps to make sure you are reaching all those DIY folks!
1) Create a Board
it could be a “Stampin’ How-tos”, “CardMaking How-tos”, “Rubberstamping How-tos”. Remember to use the words that you would type in when searching.
2) Create a Board Description
“stamping tips, paper crafting tutorials and creative ideas from Lisa Pretto, Stampin’Up! Demonstrator and fan of Clean and Simple Creations"
3) Generate Content
There are 3 great place to find content:
Stampin’Up! Youtube channel has great videos to pin to this board
Tutorials created by demonstrators outside your country. You are doing them the favor of sharing their content, and since your customs can’t purchase from them, it is a great way to inform and inspire without fear of losing a sale
YOUR content. Challenge yourself to create a video or pictorial tutorial/how to once a week.
People who love to DIY are always looking for inspiration. We need to reach out to those who are passionate “how-to’ers” and let them know of what we have to offer.
This would make a great weekend project, and I challenge you to make it happen!
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