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Direct Sales and Blogging: Why Aren't You Making Any Money?

Recently one of my clients shared a comment with me that one of her colleagues had made:

 " I hope your training with Lisa works. I know a lot of us who are blogging and not making any money with it."

And she is right.

 

Almost all direct sales companies have a huge percentage of their business building consultants who blog. And very few of them are seeing any direct correlation to their sales dollars.

 

So why is this?

1) They have no direction

Most Direct Sales Companies realize the importance of social media but they don't have a training program in place to help their demonstrators know where to spend their time and money to build an on line presence.

So you might love rubber stamps, shoes, candles, kitchen items, etc, and you might be great at selling them in traditional ways, but that doesn't mean you have the skills or knowledge to master social media.

So many consultants, with great intentions, are spending time and energy in the wrong place, on the wrong things, and getting no bang for their buck

 

2) They have no unique voice

Let's say there are 40,000 consultants in your Direct Sales company and 5,000 of them attempt some type of social media: facebook, twitter, blogging, pinterest, etc

If everyone is sharing what their corporate home shares, how does anyone stand out?

Why should people read your blog, look to you for their answers, and trust you with their purchases if you are offering the same thing everyone else does?

So even if what you are doing is done well, you are going to have a tough time standing out from the crowd if it is just a regurgitation of what your company offers.

Remember, they are busy branding themselves, you need to be busy branding YOU!

 

3) They don't understand the HOW of social media

 

Social media is not one big billboard.

Too many people view social media as their opportunity for free advertising

"This month's special..."

"Great deal on our hostess kit...."

"Looking for 5 lucky hostesses...."

and they use their blog and personal facebook page to share all these great specials.

Social Media is built on something called "content marketing".

What can you share with your customers that will cost them no money that will make the use of your product more fun and their life more enjoyable, beautiful, stress free, etc.

Social media is an opportunity to define yourself in the market place, build your brand, become seen as an expert.

And if all of these things are done right you will develop a following who love and honor what you bring to the discussion because you have put them first.

Not your sales.

Not your recruiting.

You have put your customer first and so when it comes time to make a purchase they will choose you. And they will let their friends know how awesome you are.

And your following will build

 

So what is the take away for those of you who are committed to successfully building your social media and direct sales business

1) Stop doing it unless you are willing to do it right. If it is not making you money you are wasting your very precious time that should be focused elsewhere

2) Define your unique voice. What will make you stand out from everyone else out there

3) Build your brand. You are not Stampin'Up! or Tastefully Simple or Silpada. You are Suzy Stamper, Betty Baker, or Jane Jewelry.

4) Focus on being the best person to solve all your customer's problems, answer all their questions, and enrich their lives

 

AND #5

Get the Help and Direction you need

If you are spending time, energy and money and not getting results doesn't it seem right to get some help?

To me it is like dieting and exercising and not losing any weight. If that is the case I am going to find someone who can help me.

 

We have the tools that can make a difference.

Whether you want to read about how to do it, work one on one with a trainer, be a part of on line trainings, or see us in person, know that we are 100% committed to you doing it right, generating revenue, and achieiving your dreams.

We have already achieved great success in direct sales AND social media, let us help you.

c'mon, how much time are you going to spend doing something that isn't working?

You can check out our tools here

Here is a testamonial from one of our clients:

"I knew I should be blogging and all that stuff but I was intimidated by the technical side of it. And what I was doing, well it all seemed like a big waste of time. No one was reading, and no one was ordering. After reading your books I was embarrassed to say I was doing almost everything wrong. You helped me make the changes I needed to and in less than a month I started getting orders online. My customer list has doubled and I know I can do this." --Karen M

 

Be Inspired!

Lisa

 

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Sign Up and Change Your Business Forever

As a successful award winning demonstrator in Direct Sales, I know how much there is to do on a daily basis to run a solid business. It can be extremely overwhelming.

I want to help you navigate the social media aspect of your business so that you can focus on what you do best: share your awesome products, recruit new people, and provide strong training.

 

Sohere are some fabulous tools that will be a huge help in your business!

 

NEWSLETTER

Each week we send out a FREE Newsletter that helps Direct Sellers with their Social Media Issues.

From creating great blog titles to how to make the most of your company's facebook page to how to build a following on twitter, we answer all these questions and more. Sign up HERE

 

DIRECT SALES AND SOCIAL MEDIA E-BOOK

Your customers and future customers read blogs, have facebook pages, and hang out on twitter. And if you are not there, you are missing out on opportunities to connect with them.

Even more importantly,  if you are doing it wrong you are wasting your time and energy because you are not getting the results you deserve for the investment you have made.

Answer these 2 questions:

Do you post business stuff on your personal facebook page?

Do you promote your company's sales and promotions in your posts?

If you answered yes to either of these you are breaking 2 of the Direct Sales/Social Media rules and are costing yourself sales and recruits BIG TIME

Our E-Book will walk you thru step by step exactly how to set up and run your business facebook page, blog, and twitter account to support your face to face direct sales business to create amazing results.

You have invested in trainings, conventions, and leaderships to fine tune your skills. Isn't it time you invest a week'sworth of Starbucks to own your on-line presence?

Email us at lisap53705@yahoo.com to order your E-Book for 24.95

 

SOCIAL MEDIA BOOT CAMP: 90 DAYS TO SOCIAL DOMINANCE

How do you stand out from the 40-50,000 consultants who do exactly what you do?

This 90 day program is a complete one on one training in which I will personally walk youthru the process of  creating an online brand that will attract followers, fans, and customers.

 

I work with you 2x a week  for 90 days as we go thru questionairres, worksheets, cheat sheets and how tos to create and fine tune a social media plan that speaks to who you are and what your goals are.

Since the E-Book is the base of all our training, we include this for free in you $125 program. Email us at lisap53705@yahoo.com to get started today

 

SOCIAL MEDIA GROUP TRAINING

The first of each month we begin a month long Group Social Media Training

Up to 6 demonstrators/consultants take part in weekly phone trainings that will walk you thru the most critical aspects of direct sales and social media.

You will learn the do's and don'ts along some quick and easy tips to make sure you are on the right track in your blogging, facebook, and twitter worlds.

Email us at lisap53705@yahoo.comto receive your copy of our E-Book and get on board for our February 1st training start for only $75

 

"MAKE YOUR BLOG STAND OUT FROM THE CROWD" E-BOOK

Your blog is your home base.

How do you come up with topics to blog about?

How do you make your blog different?

How do you create loyal readers?

 

Our E-Book "Make Your Blog Stand Out" will walk you thru step by step how to engage readers, turn them into customers, and make sure your blog really works to support your face to face direct sales business.

Because our "Social Media and Direct Sales" E-Book is the foundation of all our trainings, we highly recommend getting both of them for $35.

You can order the "Make Your Blog Stand Out From the Crowd" separately for $20. Email us at lisap53705@yahoo.com to place your order

 

You are a direct seller.

You are not a Social Media Expert

So let us be sure that the time and energy you are spending on-line is really creating great results for you!

 

Be Inspired!

Lisa

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www.facebook.com/inkbigfordirectsellers

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Social Media Boot Camp for Direct Sellers

Feeling a little unsure about how to jump in to the Social Media arena?

 

Are you blogging and on facebook but not seeing the return on your time?

 

How about those tweets? Are they gaining you followers and new customers every day? And what is that hashtag all about?

 

Dabbling in Social Media will be as profitable as dabbling in selling or recruiting is, doesn't work does it?

You need to be in and commit yourself to excellence for Super Star results.

If you are ready to master the world of Social Media join our "90 days to Social Dominance: Social Media and your Direct Sales Business"

and we will personally walk you thru every step of establishing an online presence, creating a personal brand, gaining followers, and converting those fans to loyal customers.

Our course is designed to help those direct sellers who are looking to compliment their face to face business. It's all about relationships, and Social Media is no different.

As a business person you have attended trainings, leaderships and conventions as investments in your business.

So isn't it about time you invest in learning about Social Media and the benefits you will reap for your business and time?

So c'mon

You know you want to. You want to dominate 2012. You want to be a rockstar.

 

Our 90 day program includes worksheets, planning forms, cheatsheets, tips and techniques, and most importantly our personal one on one attention to help you create a mastery of facebook, blogging and twitter that will transform your business.

our 90 Day Boot Camp is $125

Email us at lisap53705@yahoo.comto begin 90 days that will rock your business, change your life and be the most fun you have ever had gettin' it done!

Are you an upline or team leader?

Ask about our in person group training. The Mavens will come to your group and in one day train your team to be Social Media Super Heroes AND offer 3 weeks of follow up FREE to be sure they GET IT!

email us with any questions, concerns, needs, desires lisap53705@yahoo.com

 

Be Inspired!

Lisa

sign up for our FREE Social Media Newsletter here

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